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Email marketing is the cornerstone of effective communication and engagement. Yet, even as we harness its power to connect with audiences, the path is fraught with pitfalls that can undermine our efforts and alienate our subscribers. Recognizing the importance of learning from the experts, we turned to our own team at Benchmark Email to share their insights and experiences.
Our specialists spend their days navigating the intricacies of email campaigns, analyzing trends, and optimizing strategies to ensure our clients achieve unparalleled success. With a wealth of knowledge gathered from the front lines of email marketing, they’ve identified the most common mistakes marketers make—a blend of overlooked fundamentals and emerging challenges that can significantly impact your campaign’s effectiveness.
Whether you’re a seasoned marketer looking to refine your approach or a newcomer eager to start on the right foot, this insider’s guide promises invaluable insights to help you navigate the complex landscape of email marketing.
1. Forgetting to Test Before Sending
“One of the most common mistakes is forgetting to test before sending emails. I often see things like typos in the subject line or forgetting to change the subject line from previous emails, forgetting to update customer information, or sending campaigns with unexpected design renderings.”
Yuriko Yamamoto
Marketing, Promotion and Customer Success
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