Almost every month there is an occasion, an event or a holiday – such as Father’s Day or the soccer World Cup in Brazil in the summer. These events are a great occasion for online shops to think about their online marketing. Especially with the e-mail marketing channel , mailings with a clear reference to a celebration ensure a high response and are therefore the perfect impetus for an e-mail marketing campaign.
But often there is a lack of creative ideas that go beyond the usual holidays such as Christmas and Easter. This is exactly where we start today! We want to give you 10 ideas for creative email marketing campaigns. Buy email database USA
Are you interested in creative email campaigns? We would be happy to create an event calendar tailored to your company. Or we design a suitable newsletter campaign for the respective event and implement it for you. In addition, we can also create a landing page for you on request.
Our 10 tips for creative newsletter campaigns
- Create an event calendar with the annual holidays such as Christmas Day or May 1st as well as usual days when you give something away, such as Valentine’s Day or Mother’s Day.
- In addition to these, you are specifically looking for crazy days such as “Sweatpants Day”, “World Laughing Day” or “Schnitzel Day”. When using the tags, however, make sure that the topic, despite the fun character, still fits your company and the products or services offered.
- It is also possible to enter days, months or periods of time that the company invented itself, such as the “Hai-Mai” created by RTL, the “Midsummer Weeks” organized by IKEA or the “Knut Final Sale”.
- Now that you have filled your event calendar with the most important holidays and events, add the seasonal e-commerce periods for specific sectors and products, such as the gardening season from April to June.
As a small source of inspiration, we don’t want to withhold Agron’s informative e-commerce seasonal calendar from you.
- If your event calendar is full of interesting days, you will see that the ideas will come naturally. Now transfer the important holidays, crazy days, invented days and seasonally important periods to your editorial plan for the newsletter.
- Now you have almost mastered the annual planning and it’s time to start planning your individual newsletter campaigns. Choose a layout that is consistent with the day and fully fits your email marketing campaign. For example, “Arbor Day” is ideal for all hardware stores and gardens. Here a natural layout with fresh colors in green can emphasize the importance of the day.
- Link your creative idea playfully with a special incentive , such as a discount or special price for certain product categories. For example, you can give a 15% discount on all dance dresses at the “Dance Day” . You will see if you advertise with selected levers that match the day in your newsletter, the recipients will thank you with a larger response!
- Before you send the newsletter, think of an optimal subject line to increase the opening rate. Precisely because of the topicality of the selected day or event, your newsletter subscribers are easily receptive to the topic and consequently also to your newsletter.
- Don’t just plan a creative e-mail campaign, but also pick up the recipients who clicked in the shop or on your website, for example by creating a suitable landing page for it. Even a banner that reflects the design of the newsletter inspires trust and recognition in the user.
- It is ideal if you also present the products or services that you advertise in the newsletter on the landing page. Because nobody who is looking for sunglasses wants to rummage through snowboard goggles first. Buy USA email database 2022